Founded in 1847 by Frenchman Louis-Francois Cartier, Cartier's grandsons, Louis, Pierre and Jacques helped lead and propel the name Cartier to its current worldwide status. In 1904, due to a Brazilian aviator's complaint's pertaining to, at that time, traditional pocket watches, Cartier created the first, flat wrist bezel watch, unique in design, prestigious in quality.
From that time on, the Cartier brand has designed a wide range of designs and models, such as the Cartier Mystery Clock, the famous, war inspired, Cartier Tank Watch and Cartier Monde. Many different owners' has controlled the Cartier name but never altering the famous Cartier quality.